Founder & CEO · Upforge · Sonor

Ramsey
Deal

I build the websites people find and the software teams run on.

My story
Ramsey Deal standing in a dark suit

Hi, I'm Ramsey. Since 2017 I've run Upforge, a premium web and app development and AI agency in the Cincinnati / Northern Kentucky area, and founded Sonor, the AI platform that keeps every site we ship measured and improving long after launch.

150+
Projects shipped
$50M+
Client revenue generated
9
Years building

01 What I build

Ideas into
real things.

I build businesses around a simple belief: good design gets people in the door, and good software makes everything after that work better.

Two companies. One connected way of building.

02 Selected work

Built to
make a difference.

A few things I've helped bring into the world. Real businesses, real people, and a lot of attention to the details.

Also on the workbench

03Closet StudioA real-time 3D sales experience: customers design their closet in the browser, the shop gets a buildable spec. Proposal time cut in half, conversions tripled.
04Route ManagerOperational software for a lawn care crew: routes, per-cut invoicing, and payments in an app the team runs from their trucks. The owner gets asked about it so often he wants to take it to market.
05SonorThe platform behind every Upforge build: analytics, SEO, CRM, and an AI layer that turns raw business noise into action. Designed, built, and shipped from zero.
06Audit EngineA free audit that writes like an editor: it measures any URL, benchmarks it, and produces a report worth reading, automatically.

More on the studio's work at upforge.io/work

“Working with Upforge has had an immediate and noticeable impact in our business. This has been one of the smartest investments we made since opening our bar 18 months ago. The professionalism, commitment and fast delivery make working with Ramsey a pleasure and I look forward to continuing to expand our reach with Upforge's incredible service”
Matt · Google review
“From video and photography to redesigning our website, their team nailed it. Our new site is clean, modern, and easy to navigate, and it perfectly captures the experience of cruising on the Ohio River. Ramsey and the crew were organized, creative, and easy to work with every step of the way.”
Kelly Hammel · Queen City Riverboats · Google review
“I've run about twenty grand of client work through Upforge this year across several of my clients. Every project came back better than I pictured it. I'd put my name behind these guys on anything.”
Scott Mann · Agency partner

True Power Systems · Queen City Riverboats · Manhattan Harbour · Gunning Homes · Gilson's · Executive Awards · AREA · 4M Lawn Care

Since 2017, we've never transferred out a domain. I think that says a lot.

03 How I work

Care about
every detail.

The best clients know they could be doing more digitally. They bring the outcomes they want; we bring the how. Here's what that looks like.

Details are the product

Premium isn't a look, it's a standard. Type, spacing, speed, copy: everything gets the same care.

Own the whole stack

Design, code, infrastructure, and AI under one roof. When one team can see the whole system, nothing falls through the cracks.

Launch is the starting line

A website isn't done when it ships. Everything I build is measured, monitored, and improved for as long as it's live.

Emotion closes, not price

Years in sales taught me what actually sells. We never pitch a discount; we solve a problem, and walk a stranger from first click to submitted form like a guided tour.

04 My story

The long
way home.

I grew up taking things apart to see how they worked, and I never really stopped. These days the things are businesses: how they win attention, how they turn it into revenue, and how good software quietly compounds both. It took a few detours to get here.

  1. 1994
    Ramsey Deal as a kindergartner in a blazer, holding a briefcase
    Dressed for the job since kindergarten

    Taking things apart

    Cincinnati, Ohio

    Legos, a family PC, and modded games. I’ve been figuring out how things work for as long as I can remember. Long before I was building software, I was looking for something to take apart.

  2. Navy
    Petty Officer Ramsey Deal in uniform, 2013
    Petty Officer Deal, 2013

    Seeing the whole system

    Charleston → Seattle

    Nuclear school taught me to think in systems. Working on an aircraft carrier showed me how much the small details matter. That way of looking at things still shapes everything I build.

  3. 2017
    Ramsey Deal at his desk in the first Uptrade Exchange office, 2017
    The first Uptrade Exchange office, 2017

    Coming home to build

    Cincinnati, Ohio

    After B2B sales in LA and Manhattan, I came home to start a business. The first idea changed, the work evolved, and that path became Upforge. More than 150 projects later, I’m still building.

  4. Now
    Ramsey Deal with his family
    The whole crew

    The next chapter

    Cincinnati / Northern Kentucky

    Growing Upforge, building Sonor, and raising four kids. There’s always something worth figuring out, and plenty of people at home to keep me grounded.

Read the full story

05 Writing

Notes from
the workshop.

Opinions earned the slow way: by shipping.

All writing

06 Book a call

Something
on your mind?

Grab 30 minutes with me. Pick a time and you'll get a calendar invite with a Google Meet link. No obligation, no sales pitch. Just a conversation about what you're building.

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07 Contact

Let's make
it happen.

I read every message myself. Tell me what you're building, or just reach out directly.

Let’s talk

Book a call

Grab 30 minutes with me. Tell me what you’re building, and we’ll take it from there.