Ramsey DealWriting
Notes from the workshop
Opinions earned the slow way: by shipping. Everything here comes from real projects, real numbers, and the occasional bruise.
You don't need an agency retainerMost digital success is infrastructure, then authority. Neither one needs a monthly invoice attached to it.Why I turned down three contracts this monthThree ad-management contracts, decent numbers, all declined. Focus took me years to afford; here's what it buys.What shipping 30 websites in a year taught meAround thirty launches in twelve months will beat opinions out of you and leave patterns behind. These are the ones that survived.Why I build custom software instead of stitching SaaS togetherEvery business runs on software now. The question is whether it fits like a suit or a costume, and the seams are where the money leaks out.Most website rebuilds are positioning problemsThe redesign request usually shows up about a year after the real problem did. A new coat of paint on a vague argument converts exactly like the old one.