Writing
Notes from
the workshop.
Opinions earned the slow way: by shipping. Everything here comes from real projects, real numbers, and the occasional bruise.
You don't need an agency retainerMost digital success is infrastructure, then authority. Neither one needs a monthly invoice attached to it.Why I turned down three contracts this monthThree ad-management contracts, decent numbers, all declined. Focus took me years to afford; here's what it buys.Why I build custom software instead of stitching SaaS togetherEvery business runs on software now. The question is whether it fits like a suit or a costume, and the seams are where the money leaks out.What shipping 30 websites in a year taught meAround thirty launches in twelve months will beat opinions out of you and leave patterns behind. These are the ones that survived.Most website rebuilds are positioning problemsThe redesign request usually shows up about a year after the real problem did. A new coat of paint on a vague argument converts exactly like the old one.